New Broker to Heysea Yachts Team
On June 1st, 2017, it is a very meaningful day for Heysea Yachts that not only delivered one Zoom 76ft and first Asteria 96ft to the Chinese Owners but also signed the Broker Agreement with Trader Marine Yacht Services Ltd for Malta marketing.
▲ Photo by Heysea Team during the investigation of Malta in March, 2017
Trader Marine was set up in 1991 and over the course of the last 26 years has firmly established itself as a leading company in the Maritime Industry and representing leading brands.
It is the region's largest dedicated new and used boat sales centre who buy and sell quality motor boats throughout Europe and operate an efficient and professional brokerage service.
Heysea Yachts and Trader Marine have been reaching to each other since 2016 for possible cooperation and a big step was happened after Allen Leng, Chairman of Heysea and Edward Woods, Managing Director of Trader Marine met together at Dubai International Boat Show this year.
Edward reviewed the scale models of Zoom 76ft and Asteria 108ft presented at the Heysea Stand of the show and exchanged extensive views of sale and marketing plan with Allen. He said “ Heysea Yachts may be a new brand to Malta marketing right now but it will be becoming a seriously competitive and popular brand there very soon thanks to her revolutionary design, incredible performance, eye-catching interior details, preferential price and mentality of entire Heysea team. I am glad to involve in this team and witness the growth of this brand.”
▲ Photo by Heysea Team during the investigation of Malta in March, 2017
Allen mentioned “ Malta is an optimum positioning as a premier yachting destination with a high standard infrastructure and the yachting industry in Malta continues to grow due to the legal, commercial, financial and technical benefits of registering yachts under the Malta flag. We want to develop and expand our brand to this marketing but we know with the participation of local experienced corporate will speed up this process. Trader Marine will be our right choice because of his intentions, experiences and passions after talked to Edward.”
It is known that Malta has a centuries old Maritime tradition and he strategic location of the Maltese Islands at heart of the Mediterranean Sea, its natural harbours, and the entrepreneurial and maritime skills of its people have, since time immemorial, conspired with its history and millennial culture to transform this European sovereign state into an international maritime service centre. If Heysea Yachts want to capture whole Europe market, Malta will be the starting point.